Jul 13, 2011

Steelcase’s Applied Research

Elysa Soffer's picture
Elysa Soffer

Ask, Observe, Experience and Realize is Steelcase’s approach to learning and innovating for workplace environments. At a recent knowledge share between members of Steelcase’s Applied Research team and Hot Studio’s User Experience team, we were pleasantly surprised by all of the commonalities in our practices.

Jul 08, 2011

Analog Example of Successfully Pivoting Your Business

Josh Williams's picture
Josh Williams
Director, Product Strategy

This is from a story my buddy wrote about a restaurant that recently opened up in Healdsburg. You’ve probably heard of Cyrus, the two-star Michelin culinary adventure, complete with a roaming caviar cart. I know people who make regular pilgrimages to Healdsburg JUST to eat at Cyrus.

Jun 27, 2011

TEDx Alive!

Kim Heilman's picture
Kim Heilman
Director, Visual Design

On June 4th, Hot attended the TEDx event Alive!—Maximum Living as a Human, which took place just blocks away from Hot SF at the wonderful Yerba Buena Center for the Arts.

Jun 15, 2011

Bitcoins: The Most Dangerous Open-source Project in Existence

Adam Chromicz's picture
Adam Chromicz
Design Engineer
Jun 02, 2011

Hearst, Apple Reach iPad Deal

Robert Kanes's picture
Robert Kanes
Senior Producer

As William Gibson and others have famously noted, "The future is here; it's just not widely distributed yet." Well, distribution has a special resonance for the publishing industry, and there still seems to be some amount of disagreement among its leading lights as to the shape it will take.

May 16, 2011

Gartner Report Sees Gamification Becoming a Cornerstone for Innovators

Josh Williams's picture
Josh Williams
Director, Product Strategy

There’s a new Gartner report that’s very hot and heavy on Gamification. They're expecting more than half of organizations responsible for innovation will be leveraging gamification in their processes by 2015. They see gamification as a means of breaking down problems into solvable chunks, quickly generating ideas, getting feedback quickly, and ending up with a compelling narrative for an innovative solution.

Jun 21, 2011

Conversion Case Study: Ancestry.com

Dani Malik's picture
Dani Malik
Executive Director, User Experience

In the summer of last year Hot Studio took on an engagement with Ancestry.com with the goal of increasing conversion on their site. The Ancestry.com conversion project was both fascinating and challenging, and contributed to our growing pool of conversion projects. We were specifically hired to look at a subset of the potential subscribers, whom they referred to as “newbies” (as opposed to renewals or lapsed subscribers, which require a different approach) and were tasked with designing a number of on-ramps from the homepage to convert them into paid subscribers.

Mar 07, 2011

Blurb Bookify Doubles Customer Conversion

Marsha Plat's picture
Marsha Plat
Director, User Experience
Jan 13, 2011

Hot Studio Partners with Zinio and Hearst on Videos Showcasing Magazine Apps

Hot Studio is proud to announce its role in producing a series of videos that showcase the vision and content for iPad apps with Zinio and Hearst Magazines.

Nov 16, 2010

MBA in Design Strategy Program at CCA Announces Student Annual Launch

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