Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

Maria Giudice's picture
Maria Giudice
CEO & Founder
Tuesday, March 29, 2011 / 11:10am - 12:00pm
Web 2.0 Expo, Moscone Center, San Francisco, CA

Great design ideas rarely spring fully formed from our brains. They’re usually a result of ideas from many people with different ways of looking at the problem, iterated over time. And yet, most people tend to work in silos. They either work alone or they work with other like-minded designers, marketers, developers—other people who think like them. They miss out on the ability to see a problem from many different perspectives. This “siloed” way of working can be slow, and the resulting solution can be limited.

This session will look at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs. Through collaboration, we can generate and iterate on ideas much more quickly than we can working alone. And with the right team, this process can be enjoyable and rewarding.

We’ll look at ways to foster a collaborative culture within your company. We’ll also look at specific participatory design techniques, including group brainstorms, sketching exercises, card sorting, and our own “paper doll” method of creating a web page, and examples of how we have used these techniques to solve real problems.

The ideas we will present are focused on solving design problems, however, they could easily be adapted for any process that requires creative problem-solving. You will come away with some cool ideas to try on your own projects as well as ideas for getting more fun out of your day job.

Three take-aways:

1. Making good ideas great: the role of collaboration in design.
2. The art of co-creation; using participatory design techniques to generate great ideas and think outside the box.
3. How to build a collaborative culture within your organization.

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