Make It Real: How Product Concepting Drives Business Innovation

Jessica Watson's picture
Jessica Watson
Wednesday, November 14, 2012 / 6:00pm - 8:00pm
Hot Studio SF, 585 Howard St., San Francisco

Risk can be a four letter word in any organization. Yet in today’s climate of change, complexity, and ambiguity, risk is required when attempting to leapfrog your competition, innovate, or transform your business. How can your business validate a product vision both internally and externally before formally bringing it to market?

A proof of concept is an essential tool for testing assumptions, validating products, and finding opportunities without the need for large investments. Additionally, they are extremely helpful when building an internal vision of a product and/or service—especially when the vision relies on a big change. A good concepting process (coupled with the right amount of internal socialization and customer input) can affect organizational change and inform key product decisions prior to launching a product.

Our panel will discuss best practices around product concepting and how it can be used as a tool to test feasibility, viability, and desirability.

Lane Becker
Founder, Author, Speaker, Sunshine
The Origin.al Internet Company
Michael Crane
Director of Innovation Strategy
AAA Club Partners
Andrew Crow
Director of Experience Design
Kaaren Hanson
Vice President, Design Innovation

Wendy Owen
Principal, Research & Strategy
Hot Studio

Tweet any questions you might have for the panelists to @hotstudio #makeitreal.
Follow @hotstudio the night of the event for a live feed of the conversation.

This is a free event. Please RSVP. Wine, beer, and light food will be provided.

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