Social Media: Fad or the Future of Marketing

Philip Lam's picture
Philip Lam
Principal, New York
Friday, November 11, 2011 / 2:00pm - 3:15pm
Hyatt at the Bellevue, Philadelphia

For more than a century, the Wharton School has been the marketing studies pioneer among academic business institutions. And its renowned annual conference, now in its eighth year, unites more than 500 people, from scholars to students, from Wharton and beyond, for keynote sessions and panel discussions on the state and future of the field. This year’s meeting, “The Evolution of Marketing: New Decade, New Advances,” will focus on methods and best practices for both CPG and non-CPG companies to optimize traditional marketing strategies for a digital, social media world.

Phil Lam, a Principal in Hot Studio's New York office, will be on the "Social Media: Fad or the Future of Marketing" panel, discussing the following:

  • What constitutes social media from a marketing standpoint?
  • How do firms utilize and manage marketing through social media (including organizational structure, capabilities, budgets, ROI)?
  • Examples of successful social media strategies and campaigns
  • Challenges faced while utilizing social media

Register now!

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