X-Ray Insights: What You See is No Longer What You Get

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Rajan Dev
Friday, March 14, 2008
Multicultural Media Expo, Los Angeles Convention Center, Los Angeles, CA

The old marketing paradigm of “make it and they will come” is no longer viable. With multi-cultural and emerging markets demanding that communication strategy be at the heart of your efforts, knowing who your customers are, what they really want, and how to reach them is more critical than ever to your success. Join Rajan as he brings real life success stories from Charles Schwab, the California Academy of Sciences, and The Gap to give you a new set of tools for your multicultural business strategy, with a special focus on Internet channels and their cutting edge applications.

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