The Rise of the DEO: Innovation Starts at the Top

Dec 31, 1969/Siskel Film Center, Chicago, IL

A DEO, or Design Executive Officer, is a combination of a strategic business executive and a creative problem solver. They see themselves as catalysts for transformation and as agents of cultural change. With this perspective and these abilities, the DEO looks at business problems as design problems, solvable through the right mix of imagination and metrics. In the ever-increasingly complex and globally connected business world, creativity has become the number one driver of economic growth.

This Keynote presentation, given by Hot Studio's Founder & CEO Maria Giudice at WebVisions Chicago, includes a "DEO toolkit" and provides Maria's insights on how you (yes, you!) can help build the next generation of creative leaders.