Nov 02, 2011

Hot Helps Gilt Groupe Launch Park & Bond

Hot Studio is proud to announce the launch of Park & Bond, the new full-price men’s fashion site from Gilt Groupe.

Equal parts GQ and Bergdorf Goodman, Park & Bond has a lofty goal: to offer a shopping experience that rivals the best brick-and-mortar men’s shops. It combines a distinct editorial voice with a wide range of fashions, from wardrobe staples to Park & Bond exclusives, and is among the first and most prominent examples of Commerce 3.0.

The early feedback on Park & Bond has been outstanding. In late October, the site took home the Golden Turban for Best New E-Commerce Site of the Year at the 2011 Racked Awards.

A design team from Hot Studio’s New York office worked closely with Gilt Groupe’s business, editorial, user experience, fashion, retail and e-commerce teams to help launch Park & Bond. The result of the collaboration is a clean, intuitive website that behaves like a personal shopper, gently suggesting and matching different items.

“We were lucky to work with a really smart, diverse team at Gilt Groupe,” said Eric Grant, Hot’s Director of Brand Experience. “In the end, we were able to help deliver a first-class shopping experience.”

Be sure to check out Park & Bond for yourself. We hope you like it as much as we do.

For more information, see the case study.