Aug 07, 2012

Hot Introduces StoryPlay™

Chris Jones's picture
Chris Jones
Principal, Strategy & Engineering

Hot Studio is proud to announce the launch of StoryPlay™, a creative storytelling app for kids ages 6 and up.

Congratulations to our StoryPlay team, and a big thanks to Intel for encouraging the partnership and providing support throughout this process. From a napkin sketch, StoryPlay’s team of technical architects, project managers, brand experience designers, and strategists, worked hand-in-hand to bring this app to life. Hot Studio led the entire process, from the early concept and product strategy phases, to the engineering of the app in HTML5 and final release in Intel AppUp’s marketplace.

At its foundation, StoryPlay’s product strategy is about adapting to the different ways children create and tell stories. Children can quickly jump in by adapting one of the vibrantly illustrated "Starter Stories,” begin from a blank slate, or pick up where they left off. Harnessing the app’s suite of intuitive tools for drawing, painting, and writing to craft their tale, kids can make their stories as unique as they imagine. The technology team on StoryPlay also developed a voice recording feature which allows kids to narrate their stories, adding a special touch when it's ready for playback. When kids are finished, their parents can then post stories to a private URL on StoryPlay's sharing website, making it easy to send their children's creations to family and friends via email or social networks.

We’re ecstatic to see some of Hot’s core values—creativity and education—showcased in this app. Read our case study to learn more about how Hot designed and built StoryPlay.