Apr 25, 2012

The Presidio Trust Launches New Digital Strategy

Brian Cronin's picture
Brian Cronin
Director, Strategy

Part park, part residential neighborhood, part business district, the Presidio is one of the most unique settings in San Francisco. And we’re proud to announce that the Presidio Trust, a nonprofit entity that oversees all aspects of the Presidio, has a new website and digital strategy to help tell its story and meet the many needs of its visitors, tenants, and residents.

In working with the Presidio Trust, Hot developed a digital strategy—based on research and the involvement of key stakeholders from the Trust and other sister-organizations—to pave the way for how the Trust meets park user needs. We then designed a new website, a social media and content strategy, and a roadmap that will provide clear objectives and metrics going forward. All without requiring the Trust to add any new staff. The new site features maps, beautiful photography and special mobile features, all of which help users experience the magic of the Presidio whether they’re on the grounds or thousands of miles away.

We’re grateful to have to had the opportunity to work with Presidio Trust and wish them continued success in their mission of both preserving and enhancing one of San Francisco’s greatest treasures.

Learn more about the project.