Mar 19, 2010

Rock and Roll Gets Strategic

Warner Music Group represents some of the biggest and hottest names in music today. With the music industry constantly evolving, creating a dynamic online presence for these artists that can capitalize on social media is a vital marketing tool. But how do you create unique, conceptual experiences for multiple artists without re-inventing the wheel over and over again?

Our clients at WMG had a vision and invited Cisco Eos and Hot Studio to participate. Utilizing the Cisco Eos platform, Hot Studio was able to help WMG produce a series of highly developed, strategic templates and guidelines to execute artist sites in a fraction of the time and at a fraction of the cost usually associated with sites of a similar scale.

The most important thing is that these sites don't feel like cookie cutter templates. Each site can be personalized and developed to fit within the structure and provide a unique user experience to match any musical genre or visual aesthetic. The sites are also optimized to create a direct social connection between the fans and the artist that can be leveraged for marketing and promotion.

We are excited to see which big-name-star's site launches next.

Some examples:

Sean Paul
Jason Castro
Need to Breathe
Uncle Kracker
Mayday Parade
Cobra Starship
Straight No Chaser
Robert Francis
The JaneDear Girls