Apr 01, 2006

The San Francisco Museum of Modern Art Hires Hot Studio to Refine Their Web Strategy

Hot Studio, a San Francisco design firm, announced today that the San Francisco Museum of Modern Art has tapped their human-centric design expertise to help the Museum review and fine-tune its web strategy and information architecture.

“Hot Studio came highly recommended to SFMOMA. When we first met with the Hot team, we were immediately impressed by their enthusiasm, professionalism, and experience. Once the project was underway, we were equally impressed by how quickly they understood our unique Museum needs,” says Dana Mitroff, Head of Online Services, SFMOMA.

The SFMOMA website was last designed in 1998. It currently gets 150,000 hits per month and includes some 7,000 pages.

The first phase of the project included a gathering of minds at the annual Museums and the Web conference in March 2006. Hot Studio facilitated a workshop for SFMOMA with web managers from the Whitney Museum of American Art, Seattle Art Museum, Victoria & Albert Museum, J. Paul Getty Trust, Museum of Modern Art, New York, Tate Modern, and Walker Art Center, where best practices and the future of museum websites were shared.

In the next phase, stakeholder interviews and quantitative web surveys will take place, along with remote user interviews using Ethnio, a remote-testing tool provided by San Francisco's Bolt Peters.

Says Maria Giudice, Hot's founder and Chief Creative Officer, who leads a team of 24 designers, usability experts and information architects, “We're excited to work with such a vital part of the City's art community. Our goal is to not only to capture SFMOMA's vision, but to make sure the Museum creates a distinctive brand over the web that keeps people coming back to their site. SFMOMA is much more than a gallery on the web, but a chance to offer learning and exploration opportunities”.

The ultimate goal of the project is to marry users' needs with the Museum's institutional needs. Along with a strategy roadmap, Hot will deliver high-level information architecture and a project plan for a phased release of the site. SFMOMA is currently seeking funding for the design and implementation phases of the project.