Mar 23, 2010

Touring the Whitney with Twitter

Eric Grant's picture
Eric Grant
Director, Visual Design

Pae White's amazing "Still, Untitled"

Professionally and personally, all of us at Hot Studio have special places in our hearts for museums. We've created experiences for SFMOMA, California Academy of Sciences and El Museo del Barrio here in New York. And in our free time, many of us can be seen wandering around these institutions with our friends and families. So I was particularly thrilled when WNYC asked me to be part of the first ever Twitter Tour of the Whitney Museum of American Art's famed Biennial.

On a rainy Tuesday afternoon, I joined eight other WNYC listeners, Jeffrey Inschoof of Pittsburgh's Mattress Factory (and designer of the fun Is This Art? iPhone app), and writer Carolina Miranda for a private tour of the Whitney. Led by co-curator Gary Carrion-Murayari, we saw fantastic work by performance artist Aki Sasamoto, a larger-than-life installation from Piotr Uklański, and a strangely moving childhood couch plastered with news articles of President Obama from artist Jessica Jackson Hutchins.

As a designer and social media fanatic, it was a fun and unique opportunity to bridge both worlds. Our real-time posts to Twitter, Facebook and Flickr allowed us to interact with hundreds of other Whitney fans from across the country. We replied to comments, answered questions and even tried to make a love connection during the two hour tour. This may not be everyone's cup of chai, but for those of us who are gifted multi-taskers (a.k.a. ADD), it was a great experience. You can follow the #WhiBi participants here.